Daniel Defense · GLSSC · 25th anniversaryThe rifle that wasn't for sale.
The GLSSC was built for military use. A handful reached civilian hands over the years; most people who wanted one simply could not buy one. The 25th anniversary release was the first time it was properly offered to the commercial market.
That history sets the photographic problem. A rifle with this provenance cannot be shown as a commemorative — it has to look like the article it has always been. The coverage was built to hold up in the field first and resolve in the studio second, in that order.
Role Brand Content Specialist · in-house
ScopeProduct family · Studio · Lifestyle
Delivered120+ Images across three productions
Selected frames
DD MILE (Military, International, Law enforcement) Field · military context
Commercial · range
Studio · ecommerce
Shooting a PRODUCT launch this year?
Fixed quote in 72 hours. Selects in 72 hours. Finals in 10 business days.