Daniel Defense · DD4-X1· SHOT SHOW 2025 ReVEALBuilt for issue.
The X1 is not in a catalog. There is no release date, no dealer, no consumer launch — it is built for military and law enforcement evaluation, and the people who decide on it are not shopping.
That changes the brief entirely. Consumer product photography sells desire. This had to demonstrate capability to an audience that already knows what a rifle looks like — which meant shooting it in the conditions the evaluation actually cares about, including the ones most brands photograph around.
Role Brand Content Specialist · in-house
ScopeProduct family · Studio · Lifestyle · Lifestyle
Delivered200+ Images across three multi-day productions | 3 TEASER Launch Videos
After dark
In the field
In the studio
Shooting where the light isn't?
Low-light, night vision, and IR coverage on location. Fixed quote in 72 hours.