Daniel Defense · DD4-X1· SHOT SHOW 2025 REVEALBuilt for issue.
The X1 is not in a catalog. There was no public release date, no dealer, no consumer launch — it was built for military and law enforcement applications, and the people who rely on it are not shopping.
That changes the brief entirely. Consumer product photography sells desire. This had to demonstrate capability to an audience that already knows what a rifle looks like — which meant shooting it in the conditions the evaluation actually cares about, including the ones most brands photograph around.
Role Brand Content Specialist · in-house
ScopeProduct family · Studio · Lifestyle
Delivered120+ Images across three productions
After dark
In the field
In the studio
Shooting where the light isn't?
Low-light, night vision, and IR coverage on location. Fixed quote in 72 hours.