Daniel Defense · GLSSC · 25th anniversary

The rifle that wasn't for sale.

The GLSSC was built for military use. A handful reached civilian hands over the years; most people who wanted one simply could not buy one. The 25th anniversary release was the first time it was properly offered to the commercial market.

That history sets the photographic problem. A rifle with this provenance cannot be shown as a commemorative — it has to look like the article it has always been. The coverage was built to hold up in the field first and resolve in the studio second, in that order.

Role  

Brand Content Specialist · in-house

Scope

Product family · Studio · Lifestyle

Delivered

120+ Images across three productions

Selected frames

DD MILE (Military, International, Law enforcement) Field · military context

Commercial · range

Studio · ecommerce

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